GREEN HYPOCRISY' REPORTED AMONGST MOST GLOBAL BUSINESSES, POLL FINDS
The corporate world is paying close attention to the increasingly severe impacts from climate change and executives are ready to make big moves to reduce their risk, but several barriers are holding them back. From tree-planting to biodegradable packaging to carbon offsets — companies are making bolder actions and louder campaigns to let consumers know that they care about the planet. However, a survey conducted by The Harris Poll for Google Cloud reveals company executives feel that “real measures of impact are lacking” and there are numerous roadblocks on the path to achieving a business that is truly sustainable. The survey polled over 1,400 global executives across 16 markets from December 21, 2021 to January 8, 2022. All of the respondents held C-Suite or VP level positions and the surveyed markets included finance, technology, entertainment, media, health care, manufacturing, and supply chain logistics. Opinion about the state of the climate was largely in agreement across the