GREEN HYPOCRISY' REPORTED AMONGST MOST GLOBAL BUSINESSES, POLL FINDS

 The corporate world is paying close attention to the increasingly severe impacts from climate change and executives are ready to make big moves to reduce their risk, but several barriers are holding them back.

From tree-planting to biodegradable packaging to carbon offsets — companies are making bolder actions and louder campaigns to let consumers know that they care about the planet.

However, a survey conducted by The Harris Poll for Google Cloud reveals company executives feel that “real measures of impact are lacking” and there are numerous roadblocks on the path to achieving a business that is truly sustainable.

The survey polled over 1,400 global executives across 16 markets from December 21, 2021 to January 8, 2022. All of the respondents held C-Suite or VP level positions and the surveyed markets included finance, technology, entertainment, media, health care, manufacturing, and supply chain logistics.

Opinion about the state of the climate was largely in agreement across the board — 89 per cent of company leaders agreed with the statement, “I realized I care more about sustainability than before,” in the past 12 months.

“For Canadian companies in particular, 59 per cent had sustainability as the top organizational priority,” Chris Talbott, cloud sustainability lead at Google Cloud, told The Weather Network.

“Almost every single industry faces climate change risks and challenges associated with their business, and they need to adapt their business models in order to become more resilient. We also have seen that consumer preferences, investor preferences, and regulatory pressure are moving organizations to accelerate their sustainability efforts.”


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